The Mageseeker
The Mageseeker: A League of Legends Story is a gritty 2D pixel action RPG developed by Digital Sun. I was the lead writer on Riot Games’ in-house creative marketing team throughout 2022 and up to the game’s launch in April of 2023.
Core Branding
Prior to the game’s release, I worked with brand and creative leads to develop The Mageseeker’s brand tone, personality, tagline, and key messaging. We needed to figure out how this iteration of Sylas, Demacia, and the Great Mage Rebellion differed from League of Legends’ original take, if at all. Our voice became one of reverent wonder, sober realization, and righteous fury—a rallying cry, inviting players to join Sylas’ cause, lead the rebellion, and put an end to Demacian tyranny once and for all.
Launch Campaign
To support The Mageseeker’s launch campaign, I worked with the marketing team’s creative director to concept and outline all launch videos. I provided scripts for all the videos you see on this page, including the teaser, gameplay, and launch trailers, and served as a narrative SME for all other marketing assets. I also provided copy for video title cards and lower thirds, game product descriptions, social, and more.